Privacy Policy
Last updated: 04/01/26
A legal disclaimer
Nord Ro Clinic ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or receive services at our clinic. Please read this policy carefully. By using our website or receiving our services, you consent to the practices described in this policy.
Nord Ro Clinic is owned and operated by Dr. Sebastian Bergeron, DC, located at 5015 N Paulina St, Suite 345, Chicago, IL 60640.
Information We Collect
We collect information in two ways: information you provide to us directly, and information collected automatically when you use our website.
Information You Provide
When you interact with our website or our clinic, you may provide us with:
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Your name, email address, phone number, and mailing address through contact forms, appointment requests, or newsletter sign-ups.
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Insurance information, date of birth, and other demographic details when scheduling or registering as a patient.
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Health-related information you share through intake forms or pre-appointment questionnaires submitted online.
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Payment information when making purchases or paying for services (processed through secure third-party payment processors — we do not store credit card numbers on our website).
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Any other information you voluntarily submit through forms, emails, or other communications with our office.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
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Your IP address, browser type, operating system, and device information.
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Pages visited, time spent on pages, and referring URLs.
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Information collected through cookies, web beacons, and similar tracking technologies.
How We Use Your Information
We use the information we collect for the following purposes:
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To respond to your inquiries, appointment requests, and communications.
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To schedule, confirm, and manage your appointments.
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To provide, coordinate, and manage your healthcare services.
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To process payments and manage billing.
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To send appointment reminders, follow-up messages, and other communications related to your care.
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To send newsletters or educational content you have opted in to receive.
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To improve our website, services, and patient experience.
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To comply with legal and regulatory obligations.
We will not use your information for purposes materially different from those described above without providing you with notice and, where required, obtaining your consent.
How We Share Your Information
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
We may share your information in the following limited circumstances:
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Service providers: We work with trusted third-party services that help us operate our practice and website, including our practice management software (Jane), our website platform (Wix), and our payment processors. These providers are contractually obligated to protect your information and may only use it to perform services on our behalf.
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Insurance carriers: If you use insurance for your care, we share necessary clinical and billing information with your insurance carrier to process claims on your behalf.
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As required by law: We may disclose your information when required to do so by federal, state, or local law, regulation, court order, or legal process.
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To protect rights and safety: We may disclose information when we believe it is necessary to protect the rights, safety, or property of Nord Ro Clinic, our patients, or others.
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Business transfers: In the event that Nord Ro Clinic is sold, merged, or transfers its assets, your information may be among the assets transferred. You will be notified of any such change.
Protected Health Information (PHI) and HIPAA
Nord Ro Clinic is a covered entity under the Health Insurance Portability and Accountability Act of 1996 (HIPAA). This means we are legally required to protect the privacy and security of your protected health information (PHI).
PHI includes: Medical and clinical records, treatment plans, diagnoses, billing and insurance information, and any other information that identifies you and relates to your past, present, or future health condition, healthcare services, or payment for healthcare.
Our obligations under HIPAA include:
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Maintaining the privacy and security of your PHI.
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Providing you with a Notice of Privacy Practices (NPP) that describes how we may use and disclose your PHI, and your rights regarding your health information.
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Notifying you if a breach of your unsecured PHI occurs.
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Following the terms of our Notice of Privacy Practices currently in effect.
Your rights under HIPAA include:
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The right to receive a copy of our Notice of Privacy Practices.
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The right to request access to your PHI.
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The right to request corrections to your PHI.
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The right to request restrictions on certain uses and disclosures of your PHI.
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The right to request confidential communications (e.g., requesting that we contact you at a specific phone number or address).
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The right to receive an accounting of certain disclosures of your PHI.
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The right to file a complaint if you believe your privacy rights have been violated.
Our full Notice of Privacy Practices is provided to all patients at their first visit and is available upon request. Please contact us if you would like a copy.
Important: This website Privacy Policy governs how we handle information collected through our website. Our Notice of Privacy Practices governs how we handle PHI collected during clinical encounters. Both documents work together to protect your privacy.
Illinois Privacy Laws
In addition to HIPAA, Nord Ro Clinic complies with applicable Illinois privacy laws, including:
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Illinois Personal Information Protection Act (PIPA): We implement and maintain reasonable security measures to protect personal information from unauthorized access, acquisition, destruction, use, modification, or disclosure. In the event of a data breach involving your personal information, we will notify you as required by law.
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Illinois Right of Privacy (Illinois Constitution, Article I, Section 6): We respect your constitutional right to privacy as established under the Illinois Constitution.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your browsing experience and to understand how visitors use our site.
What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and to provide information to site owners.
How We Use Cookies
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Essential cookies: Required for basic site functionality, such as navigating pages and accessing secure areas.
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Analytics cookies: Help us understand how visitors interact with our site (e.g., which pages are visited most frequently). We may use third-party analytics tools such as Google Analytics for this purpose.
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Functionality cookies: Remember your preferences and settings to improve your experience on future visits.
Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or to alert you when a cookie is being placed on your device. Please note that disabling cookies may affect the functionality of certain parts of our website.
Third-Party Tracking
Our website platform (Wix) may use its own cookies and tracking technologies. We do not control third-party cookies. Please review Wix's Privacy Policy for information about their data practices.
Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information and PHI from unauthorized access, disclosure, alteration, or destruction.
These measures include:
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Secure storage of electronic health records through our practice management system (Jane).
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Password-protected access to patient records.
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Limiting access to personal information to authorized personnel only.
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Using secure, encrypted connections for data transmission where applicable.
However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
Data Retention
We retain your personal information and health records for as long as necessary to fulfill the purposes described in this policy, to comply with legal obligations, and to meet professional record-keeping requirements. In Illinois, healthcare providers are generally required to retain medical records for a minimum period as established by state law and professional licensing requirements. We will securely dispose of information that is no longer needed in accordance with applicable regulations.
Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through our website. If you are a parent or guardian and believe that your child has provided us with personal information online, please contact us so we can take appropriate action.
Note: Nord Ro Clinic does provide pediatric chiropractic services in our clinic. Health information collected during pediatric clinical encounters is governed by HIPAA and our Notice of Privacy Practices, not this section.
Third-Party Links
Our website may contain links to third-party websites, services, or resources that are not owned or controlled by Nord Ro Clinic. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party site you visit. We are not responsible for the content, privacy practices, or security of third-party websites.
Your Choices
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Email communications: If you have opted in to receive newsletters or educational content from us, you can unsubscribe at any time by following the unsubscribe link in any email or by contacting us directly.
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Cookies: You can manage cookie preferences through your browser settings as described in Section 6.
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Access and correction: You have the right to request access to or correction of your personal information. For health records, please refer to your rights under HIPAA described in Section 4.
Changes to This Privacy Policy
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We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website after any changes constitutes your acceptance of the revised policy. If we make material changes to how we handle your information, we will notify you through a prominent notice on our website.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is being handled, please contact us:
Nord Ro Clinic Dr. Sebastian Bergeron, DC 5015 N Paulina St, Suite 345 Chicago, IL 60640
Email: hello@nordro.clinic
Phone: 773-886-0960
If you believe your HIPAA privacy rights have been violated, you may also file a complaint with:
U.S. Department of Health and Human Services Office for Civil Rights 200 Independence Avenue, S.W. Washington, D.C. 20201 Phone: 1-877-696-6775 Website: www.hhs.gov/ocr/privacy/hipaa/complaints/
Filing a complaint will not affect your care at Nord Ro Clinic. We will not retaliate against you for filing a complaint.
This Privacy Policy governs information collected through our website. For information about how we use and disclose protected health information collected during clinical encounters, please refer to our Notice of Privacy Practices, which is provided to all patients at their first visit and is available upon request.